About Daniel: Welcome

Daniel Ouellette

Senior Manager

I am an adaptive strategic manager with vast experience in product creation in the sportswear industry. Skilled in creating technical and fashionable products, project management, and supportive leader who participated in several development programs to lead cross-functional teams through turbulent and ambiguous hardships.

My Background

My career spans across European and Asian markets working for Adidas. I am specialized in apparel product creation, project management working directly with senior management, building collaborations with internal and external assets, and executing global strategies to a local market. I am passionate about sustainability and augmented realty. Looking to expand career into industries and focusing on digital marketing to elevate brands and connect directly with consumers.

BIO

International Career

Roles & Responsibilities

Experience

Product Line Manager

2022 -2023 | Everett, Wa

Developed growth strategies across sport licensees for collectable product portfolio. Rolled-out category and lifecycle management. Mitigated risks impacting product launches. Led cross-functional teams of Product Development, Creative, Sales, and Sourcing; from new product briefing to global sell-in meeting.

Achievements

Managed a $51 Million licensed property portfolio consisting of Sport and Advertising IP’s
Fostered sport category growth with Fanatics key account through white glove treatment.
Launched limited edition championship program across NFL, NBA and NHL resulting in 95% pre-sale sellout within a week of winning 2023 trophies.
Identified exclusive opportunities for key accounts leveraging IP Portfolio.
Expanded sport category to include emerging profitable IP's across Soccer, Formula 1 and Professional Wresting.

Freelance Consultant

2020 | REMOTE

Contracts:

Localtude LLC
Project Manager consultant for Marketing and Sales department. Created and validated brand’s business model, sales strategy, and App rollout.

Modern Synthesis UK
Digital Marketing and Sales consultant for sustainable UK Firm expanding product offer to US market.

Pandemic Response
- Multiple Part Time Roles

2019 - Present | Corvallis, OR

Multiple roles during COVID-19 Pandemic:

Bartender & Mixologist for Summit Bar, Spirit mountain high roller lounge
Full Time Family Caregiver
Delivery Driver for multiple delivery apps like UBer Eats, Doordash, and instacart

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Senior Manager Transformation Office

2019 | Boston, MA

Internal consultant for aggressive project management office delivering $300M profit. Drove rigorous processes with stakeholders, managed project plans, developed charters, created templates & dashboards, and translated complex issues to action plans.

Achievements

Led transformational growth workstreams within China market and Fashion Business unit
Supported Superior Product Workstreams with analysis of markets, consumers, and competitors
Drove effective cross-functional communication ensuring roadblock eliminations in decision processes
Created dashboards, analytical and financial modeling tools that reported on KPI to senior leaders

Product Manager
In-Season Creation

2014-2016 | Herzogenaurach, Germany

Managed fashion capsule speed programs for market’s additional in-season business. (Injection packages, pull-program, and quick response program). Developed category strategy and collaboration project plans.

Achievements

Grew the injection package business 120% achieving €83M net sales in 2015
Drove reactive pull-program for retail partners consistently achieved high ROS and quick sell through
Led a retail-dedicated standalone graphic quick response program which netted €25M seasonally

Product Manager

Key Accounts & SMU

2012-2014 | Herzogenaurach, Germany

Responsible for customized product ranges tailored for key accounts, own retail, and eCom business through aggressive calendars. Expertise in apparel, footwear and graphics quick response programs. Additionally supported inline graphic's tee business leading cross-functional graphic team.

Achievements

Developed quick response program to ensure delivery, transparency, and cost-effective processes
Achieved steady key account growth of €25M net sales by focusing on SKU efficiency and high margins
Doubled quick response program earning €10M net sales in additional business opportunities

Product Manager Soccer Apparel & Acc

2009 - 2011 | Herzogenaurach, Germany

Created on-field, training and commercial licensed product offers for football assets and B2B partnerships.

Maintained relationships with Sports Marketing, Business Units, Markets, LO’s, and Ad Agencies to ensure successful launches of kits. Created product briefings, handovers to design and development, system management and presentations.
Created licensed football kits for top clubs and federations within UEFA league, Women’s World Cup, Bundesliga, La Liga, Premier League, Ligue 1, Serie A and Hyundai A-league. Produced match-wear, training, and commercial lifestyle ap- parel and accessories ranges. Specialized in high level of client support with sport marketing, clubs and Federations in previous mentioned leagues.
Led promo response programs for assets additional commercial opportunities.
Promoted B2B non-licensed commercial program targeting major commercial accounts

Functional Trainee Program

Marketing Trainee

2007 - 2009 | Herzogenaurach, Germany

Global trainee program with direct work experience within several market- ing functions. Trainee path followed interests within product management, communication and sports marketing. Involved in a cross-functional project “Integrated Logistic Planning”.

Program Details:

PRODUCT MANAGEMENT - BU MEN’S APP
Created commercial training product range for SS & FW.
PRODUCT MANAGEMENT - FOOTBALL APPAREL
Managed soccer culture and licensed ranges
SPORTS MARKETING -SPORT STYLE (NL)
Development of Original’s strategic business plan.
RETAIL MARKETING - RETAIL EMEA
Proposed improved centralized ordering process for seasonal offer.
GLOBAL BRAND COMMUNICATION
Supported partnership with Runner’s World Magazine.
PRODUCT MANAGEMENT – BU TENNIS
Drove indoor women’s collegiate footwear range.

Merchandising Internship

2004 & 2005 | Portland, OR USA

Merchandising intern assisting the Men's Training team with market and consumer analysis, leading basketball graphic focus groups, preparing product catalogs for sell-in meetings, and merchandising men's gym ranges.

*Member of Inroads Inc

Sales Internship

2003 & 2006 | Portland, OR USA

Sales internship with strategic sales team implementing new benefit programs to pacific northwest accounts. Responsible for marketing collateral creation, CRM, and prospecting potential clients.

*Member of Inroads Inc

Senior Merchandiser

2018 | Tokyo, Japan

Apparel merchandiser coordinating with global and sales selecting local range, pricing, assortment planning. Created local product footwear offer to re-ignite running category through wholesale account’s assortment, SKU efficiency and footwear capsules targeting japan key timeframes.

Achievements

Created limited edition capsules in open source collaboration with local design school

Packages achieved 90% sell-out within 30 days, drove $5M in sales and increased NPS in Tokyo
Presented offer at internal sales meeting, which led to category growth of retail space in key accounts

Senior Retail Space Manager

2017 | Tokyo, Japan

Lead key account’s deluxe shop-in-shop that drove exclusive assortment, and premium shopping experience.

Achievements

Expanded RSM store formats from 3 to 13 premium doors within key account’s largest doors
Utilized analytics to improve brand focus, in-season performance, sell-out, and NPS within Tokyo

Education